Second-hand shops are seeing a disparency between donations and the interest to buy. A scary and unsustainable trend where buying new clothes frequently is justified by donating them after just a few wears.
By using technology like Google Lens and Screenshop, the DooGood app will help consumers find similar items to those in the high street, by simply scanning clothing they like. The app will then show them second-hand options from the database of all the shops registered with it.
This way DooGood will act as a portal to all secondhand/charity shops around Norway. By joining a collective, individual shops will broaden their reach and increase sales, even in more remote areas. Do-gooders from all over the country will now be able to enjoy more options, find treasures they otherwise wouldn’t have had access to while spending less time doing so.
Buying second-hand should be just as simple and fun as buying new, with the added benefits of contributing to a more circular economy and supporting a good cause.